Small business marketing can be challenging, especially when sales are down or when a recession hits. But this is the time that you should promote your business more than before. Any small business owner should work out his marketing strategy by considering the needs of the clients. The following ideas are important for promoting a small business.
1) Let your business be noticeable in the media
Whether it is the internet, television, newspaper or radio, ensure that your prospective clients get to notice your business. Marketing involves reaching out to new potential buyers, and this is exactly what media does for you.
2) Reward existing customer for any referrals made
Offer any customer that refers another customer a commission, a gift, a discount or just a thank you note. By so doing, you will be building goodwill and loyalty with the existing customers. This will keep them coming back and referring others to your business.
3) Give your customers a valuable item for free
Nobody hates a freebie. Therefore, if you have some samples of your product that you can offer or discount coupons, give them to your customers as this is the best way of keeping in touch with them. This will prompt them to remember your business as they will be having a good reputation of the business.
4) Build partnerships
Building partnerships involves pooling the market resources of your business with other businesses that have complimentary services and products to your own. Ideally, it involves targeting the same kind of customer and having the same business ethics.
5) Be the spokesman of your company
Business associations and groups, colleges, schools, universities and trade bodies always look for people to market their businesses through educating others. This will give exposure to your business, and will also raise your profile. During such events, you can pass out informational brochures and business cards.
6) Have a website that works for you
Optimize your website such that it can be easily found on the internet. To increase the number of visitors to your site, it is important that you improve the profile of your website. This can be done by joining business community networks, online directories and link websites. Link your website to social media such as Facebook and Twitter. The social media will attract more clients to your website.
7) Have special offers for your customers
During hard economic times, people usually expect you to reduce for them costs. However, this should not make you lower all your prices without considerations. You should instead develop a limited offer for an existing item, for instance. You should develop products or services that your customers need now, and offer guarantees if you can.
8) Increase your options of receiving payments
Give your customers a chance to spread over a period of time the cost of an item that they once paid the full amount up front. Offer such deals as buy two, get one free or alternatively, you can offer a trial period. You can allow them to either pay now or wait till end month
9) Make the most out of your satisfied customers
Leaving customers satisfied is one great secret weapon. This is because they will refer you to others, or offer good testimonials and reviews of your company. Request permission from them to use them as a reference in online reviews. Publicize these reviews on your website. Speak well of your customers, and this will enable you to get more customers.
10) Capitalize on your strengths
You know better about your business than everyone else. Host a free seminar for potential clients and clients and educate them on your specialties and expertise. Think of the skills that you possess that your customers will want, and demonstrate to them. This gives them confidence about the service or goods that you offer.Read More
A simple yet effective way to beat competition and get people talking about your business is through brochure printing. Brochures relay the message about your business in a way that makes impact without being costly. You can put all information about your business and products or services in a brochure and let it do the talking for you.
Of course, for the brochures to achieve the intended purpose, you have to ensure that they reach the consumer. A clever way to do this is to have them at important functions such as road shows, anniversaries and even product launches. Never miss the opportunity to put your business’ name out there.
Here are some things that you as a small business owner should know about brochure printing:
Quality will always carry the day.
When choosing the kind of brochures that you will print, do not compromise on quality. This means that you have to choose the right material and the right graphics for your brochures. People will be drawn to your brochures if they can tell that you took time to prepare them well. Do not go for the printing services that offer cheap prices for cheap-looking brochures. That is bad PR for your business. Look for high quality providers, such as http://www.mixam.co.uk/.
This also means that you have to choose the right color format for your brochures. Some color formats work well when used on digital media but will not look as good when you print them. This is why you should choose to work with someone who understands the complexities of graphics.
Focus on the Purpose.
When printing brochures, you have to keep in mind what message you intend to pass to your consumers. Are you announcing the launch of a new product? Do you want your consumers to know that you have changed locations? Understanding the purpose of the brochures helps you to know which information to include. People will be put off by wordy brochures, so you have to make you point while you still have their attention.
Have a budget and stick to it.
As a small business owner, it is likely that you do not have a lot of money to spare. Before you embark on brochure printing, draw a budget and stick to it. A budget lets you know what you can afford and what you cannot.
Photo: http://www.flickr.com/photos/andreabalzano/6147225515/Read More